Why Nobody Is Discussing Ap Spanish Persuasive Essay Samples and What You Need to Do Right Now About It

Why Nobody Is Discussing Ap Spanish Persuasive Essay Samples and What You Need to Do Right Now About It Don't forget that any argumentative essay sample you'll discover on the internet will require a full rewriting in order to prevent plagiarism. The essay should provide a well-rounded comprehension of all issues before the author shows his personal conclusions and opinions. Therefore, a discussion essay should incorporate the thorough discussion of the various sides of a specific topic. A well-structured discussion essay aids the reader to follow along with the stream of thought in an effortless way with no distraction. Employing public transportation saves a whole lot of money firstly, people do you need to always attempt to have one central theme in every paragraph the topic sentence in. How to compose a transfer essay for common app The best method to add self-confidence is to appear deep inside of yourself and believe that you are able to overcome all obstacles and challenges that you're. Using quotes, statistics, and anecdotes result in an effective piece. An excessive amount of money isn't a good thing. Student writing may be used to concentrate on unique topics, allowing students to learn and understand each topics by themselves. Drawing on frasers try to increase robust student learning. Then you're interested in figuring out how to compose persuasive paper. Writing a college essay can arrive in various forms and styles based on your taste. Persuasive writing can be hard, particularly when you're made to face with a close-minded audience. There are lots of persuasive essay examples college students are able to make use of online. The simplest approach to compose a fantastic persuasive essay is to chose a topic you're confident in. The argumentative essay has a certain format that must be followed to blow the mind of the reader, and it's especially helpful for students along with the corporate whilst making strategic proposals. On the opposite side, acquiring a list of good persuasive essay topics is inadequate. If you're already on the lookout for persuasive essay examples online you most likely have a somewhat vague idea on the best way to get started writing. Comparable to a lot of persuasive formats of essays, a superior discussion essay depends on the capacity of the author to provide a considerable research and evidences that show the several views of the topic. If you're scared of speaking in public, writing a persuasive essay for a specific audience is the best way to eradicate this fear. The reader ought to take the author's side by the close of the reading. It's the brilliant case of persuasive writing! In lots of ways, preparing for the free-response section is just like preparing for the remainder of the AP exam. Simply take the time now to read more on the topic of persuasive writing. The Importance of Ap Spanish Persuasive Essay Samples Searching for low-cost customized essays, you can get some completely free samples readily available online. Despite parental permission, minors shouldn't be permitted to get tattoos, as minors are most likely to regret the choice as adults. Children should be asked to read more. As tempting as it might appear to skip past the extra info and go straight to the list of persuasive essay topics, don't do it. Similar trends could be found in films and speeches too. You may check our absolutely free essay samples to have a picture. As you already see from the aforementioned persuasive essay samples, these kinds of papers can be quite different.

Career Development Plan Part Iv - Compensation free essay sample

Now that we have structured our new team, identified their roles, identified ways to manage their performance and created an appraisal system we are now proposing a new compensation plan. This part will outline the plan, describe how it will help motivate employee performance, describe our total rewards program and outline how this program will benefit the individual and InterClean. Account Executive Financial Compensation Plan Compensation structures can be broken down into two distinct categories, financial and non-financial (Cascio, 2006). This section overviews the financial compensation plan for account executives, which includes pay and benefits. Account executive pay will be primarily commission based. Each account executive will receive a base salary at minimum wage, with the rest of their salary coming from commission. We feel that a generous commission structure will motivate performance because pay will have a direct correlation with sales volume. We structured our proposed commission plan to reflect InterClean new strategic direction (University of Phoenix, 2007), and how employees are rated in their quarterly appraisal. This means a focus on retention, up-selling and volume. Account executives will receive 8% commission on sales for the first six-months of revenue. 10% commission on sales after six-months of continuous revenue. 13% commission on sales after one-year of continuous revenue. 13% commission on up-sells and account executives that meet their quarterly sales volume will also receive a bonus equaling 3% of total revenue earned. New Business Account Executive, The New Business Account Executive has different goals, and therefore a different pay scale will apply. He or she will receive a base salary of $30,000 per year, plus a 3% quarterly commission on revenues earned from the accounts he or she acquired. We feel that this structure will adequately reflect the difference between new account acquisition and account retention. Cumulatively, the maximum amount of commission paid on revenues to account executives would be 19%. In related to the benefits Account Executives will receive the standard benefits due to all InterClean employees, including; †¢ Health Insurance with employee share of cost †¢ 401k match 14 days paid vacation †¢ 6 days sick time †¢ Health, Financial, Stress and Motivational Counseling through our employee wellness program. Managerial Financial Compensation Plan The managerial financial compensation plan will focus on overall team performance. We feel that creating a plan that rewards managers for team performance helps ensure management’s focus on creating a strong team that meets financial objec tives. Managers will receive a base salary dependent on their pay grade, ranging from $50,000 annual for the solution expert and $65,000 annually for the sales manager. The rest of their salary will be based on team performance as 3% commission on total revenues per quarter of all account executives that have met his or her goal, and 2% on total revenues per quarter if all account executives meet their goals. We feel that paying based on meeting objectives, and sharing in total revenues accomplishes two important things such as rewards managers who ensure account executives meet their goals by providing the tools and support they need. And it encourages over-achieving by not setting a limit on revenue sharing. In terms of the benefits, managerial employees share in the aforementioned benefits, and are given one additional week of paid vacation (five days) per year. As mentioned, compensation does not only include financial compensation; there are certain non-financial rewards that motivate employee performance, increase loyalty and decrease turnover. The following non-financial rewards were chosen based on a survey conducted in the United Kingdom (Employee Benefits, 2006) as additional â€Å"perks† for employees. Sales Employees, All sales employees are eligible the following reward package flexible working arrangements. Employees can work at home when appropriate on dates arranged between them and their manager. Flexible work time is the top-rated non-financial reward in the UK survey (Employee Benefits, 2006) and offering such an arrangement can increase productivity by diminishing stress caused by work-life conflicts. And corporate gym membership also ranked high on the survey, and using our corporate pull to offer a free membership not only encourages wellness, but exercise has countless benefits such as stress relief, increased creativity, and energy. Also, we will include employee discount at restaurants. Using the promise of higher volume by internally promoting local restaurants to our employees, HR has arranged for employee discounts at local restaurants. This benefit decreases the costs of lunch for our employees and gives them another reason to value InterClean. Managerial Rewards, The following rewards are available to managers in addition to the preceding rewards available to all employees such as use of company vehicle: Surprisingly, the UK survey listed â€Å"sports car as company vehicle† as the number one â€Å"benefit they don’t receive but wish they had† (Employee Benefits, 2006, para4. . Company gas card, not only should our sales manager ride in prestige, but we understand that the majority of driving they do benefits our company, so they also have use of our company gas card. The compensation and rewards system outlined in this plan are geared to motivate performance by tying pay directly to the revenue gained for InterClean. Our new strategy of fo cusing on solution-based selling (University of Phoenix, 2007) means we must grow retention, up selling, and total volume. This plan rewards all three by reducing the base pay of account executives, increasing commission and tiering commission based on retention and up selling. We reward achievers and not low-performers. Tying managerial pay directly to the performance of the team rewards good managers (Vigoda-Gadot Angert, 2007. ) Finally, offering a substantial but not overly high base pay takes into account fluctuating economic and environmental constraints. Offering bonuses quarterly rather than annual avoids penalizing employees for one bad quarter, which can happen to even the best sales person. Finally, our reward system is built to make InterClean a great place to work, that values the employees well-being and offers perks as part of the job. Offering this reward system can help InterClean retain the best possible account executives and managers (Cascio, 2006). Because we offer competitive pay and creative rewards that ease the work-life conundrum, and add a certain level of prestige to those who work for InterClean.

King Lear Vision Essays - King Lear, Edmund, Cordelia, Goneril, Lear

King Lear Vision In Shakespeare's tragedy, King Lear, a prominent reoccuring theme is vision and it's relovence. The characters, Lear and Gloucester are Shakespeare's principal means of portraying this theme. Although Lear can physically see, he is blind in the sense that he lacks insight, understanding, and direction. In contrast, Gloucester becomes physically blind but gains the type of vision that Lear lacks. It is evident from these two characters that clear vision is not derived solely from physical sight. Lear's failure to understand this is the principal cause of his demise, while Gloucester learns to achieve clear vision, and avoids a fate similar to Lear's. Throughout most of the play, Lear's vision is clouded by his lack of insight. Since he cannot see into other people's personalities, he can never identify them for who they truly are. When Lear is angered by Cordelia, Kent tries to reason with Lear, who is too stubborn to remain open-minded. Lear responds to Kent's opposition with, "Out of my sight!" to which Kent responds, "See better, Lear, and let me still remain" (I.i.160). Here, Lear is saying he never wants to see Kent again, but he could never truly see him for who he was. Kent was only trying to do what was best for Lear, but Lear could not see that. Kent's vision is not clouded, as is Lear's, and he knows that he can remain near Lear as long as he hides behind his mask. Lear's visual perception is so superficial that the merely the garments and simple disguise that Kent wears easily dupe him. Lear cannot really see Kent. He only learns of Kent's noble and honest character just prior to his death, when his vision is cleared. By this time, however, it is too late for an honest relationship to be saved. Lear's vision is also worsened by his lack of direction in life, and his poor foresight, his inability to predict the consequences of his actions. He cannot look far enough into the future to see the consequences of his actions. This, in addition to his lack of insight into other people, condemns his relationship with his most beloved daughter, Cordelia. When Lear asks his daughters who loves him most, he already thinks that Cordelia has the most love for him. However, when Cordelia says, "I love your Majesty/According to my bond, no more nor less" (I.i.94-95), Lear cannot see what these words really mean. Goneril and Regan are only putting on an act. They do not truly love Lear as much as they should. When Cordelia says these words, she has seen her sisters' facades, and she does not want to associate her true love with their false love. Lear, however, is fooled by Goneril and Regan into thinking that they love him, while Cordelia does not. Kent, who has sufficient insight, is able to see through the dialogue and knows that Cordelia is the only daughter who actually loves Lear. He tries to convince Lear of this, saying, "Answer my life my judgment, / Thy youngest daughter does not love thee least" (I.i.153-154). Lear, however, lacks the insight that Kent has. He only sees what is on the surface, and cannot understand the deeper intentions of the daughters' speeches. As his anger grows from the argument, his foresight diminishes, as he becomes increasingly rash and narrow-minded. When Lear disowns Cordelia, he says, "we/Have no such daughter, nor shall ever see/That face of hers again" (I.i.264-266). He cannot see far enough into the future to understand the consequences of this action. Ironically, he later discovers that Cordelia is the only daughter he wants to see, asking her to "forget and forgive" (IV.vii.85). By this time, he has finally started to gain some direction, and his vision is cleared, but it is too late for his life to be saved. His lack of precognition had condemned him from the beginning. Lear depicts Shakespeare's theme of clear vision by demonstrating that physical sight does not guarantee clear sight. Gloucester depicts this theme by demonstrating clear vision, despite the total lack of physical sight. Before scratching his eyes out, Gloucester's vision was much like Lear's. He could not see what was really going on around him. Instead, he only saw what was presented to him on the surface. When Edmund shows him the letter that is supposedly from Edgar, it takes very little convincing for Gloucester to believe it. As soon as Edmund mentions that Edgar could be plotting against him, Gloucester calls him an "Abhorred villain, unnatural, detested,

The Birth Of Venus Essays

The Birth Of Venus Essays The Birth Of Venus Paper The Birth Of Venus Paper The Birth of Venus is a painting familiar especially to those who know about mythology. Sandra Bottling wanted to show the birth of Venus one of the Greek gods In his own point of view. He demonstrates this by how he painted Venus and whom he painted in the drawing with Venus. He also shows it by the type of media he used and what he painted it on. For this painting, he had used tempera on canvas. HIS Inspiration for painting Venus came about during the Renaissance era. It Is one of the first non-biblical female nudes In Italian art (Birth of Venus). Bottling was Influenced to paint Venus from reading Homers Scripts. In particular, one of homers scripts was about how Crocus had clashed with his father Uranus. During the clash, Crocus emasculates Uranus and because he had done Venus Is born. In this work, he shows Venus coming of a shell nude covering her body In a modest way. It would signify not only her birth to a new world but also show humanism. The background of the painting shows the ocean which Is how she was able to be born In the first place (Botulisms Birth of Venus). Also, he Includes Zephyrs, the god of the wind and he Is shown holding on to a nymph named Colorist. The wind signifies a guidance so it would make sense to why Zephyrs is in the painting since he leading Venus. Furthermore, he also includes Pomona the goddess of the spring she awaits Venus with a mantle which is blowing in the wind from Zephyrs. It shows how Pomona is welcoming the new goddess. Moreover, he painted Venus in such a beautiful way that it shows that he had studied the subject of the painting. It demonstrates that Bottling had thoroughly thought over about how he would want to present Venus. Thus, Bottling had shown many symbols in his painting that corresponds to Homers work.

Gotta Go Right Now Essay Example | Topics and Well Written Essays - 250 words

Gotta Go Right Now - Essay Example According to Patrick (2004), the average capacity of the human bladder is 600mls. However, the urge to urinate becomes apparent when the bladder holds water urine above 250mls. Intake of a lot of water increases the amount of the urine contained in the bladder and as a result, the urge to urinate increases. This leads to the frequent urination. This problem can be curbed by use of replacement approach. According to this approach, an extremely active person or someone living in a hot climate region will naturally need a lot of water. This is because he loses a lot of water through sweat. This approach involves drinking a lot of water that equals to the lost one. Therefore, to increase the water intake without having to increase urinating frequency calls for being active to ensure water is lost through the bowel movements, breathing and sweating. This, when combined with the water needed for metabolism, then, one can reduce the water lost through urinating. On the other hand, frequent urinating can also be managed by spacing out the water drinking

My Life Stage Essay Example | Topics and Well Written Essays - 250 words

My Life Stage - Essay Example Personally, as a student of 21 years and in a foreign country, can be considered to be in this phase following migration to a new country that is away from home and following attempts to take a job away from their parents. The above shows my attempts, according to Levinson, to establish independence away from my parents and away from my comfort zone, in which emotional, attitudinal, and physical attachment as new relationships are established. As a student studying abroad, this phase is evident as parents and all familial ties are left in the mother nation as one seeks independence a classic application in real life. In addition, Levinson talks of the transitional stage, where one makes choices in his or her own life that may alter their means of living although not drastically. This is considered a transition as one makes choices for himself aside from parental decisions that have been made since childhood. As a foreign student, am left me in a position to make crucial life-changing decisions for myself as opposed to living with the parents, who tend to make all the important decisions. In conclusion, as a 21-year-old student my life clearly illustrates the Levinson model quite well due to severance of dependency and attachment on familial basis, as well as decision-making. As a result, the Levinson perspective evidences one as a young adult in the transitional phase from dependence to

Corporate and brand strategy of Indian telecommunications organization

Corporate and brand strategy of Indian telecommunications organization IDEA Cellular Limited entered to world of Indian Telecommunication in year 2002 after a long series of businesses and collaborations with other companies and groups under Birla group of companies.  [1]  Since then, the company has kept its core center of attention on maximizing the subscriber base and gain maximum share in the GSM mobile services market .The major brand identification happened after bollywood actor Abhishek Bachchan became the brand ambassador with slogan- An Idea can change your life with various ground-breaking adverstiments specially to attract rural people in country For this assignment, information was gathered from various online sources and books. I first explained the corporate and brand strategy for the firm and then analyzed the firms strengths and weaknesses by conducting a SWOT analysis. The next step was to design the marketing strategy for the firm. I positioned the marketing goals and objectives and evaluate the 4 Ps of the firm and then developed the 4 Ps that the firm would utilize in the next year. The final step was based on 7Cs to analysis the company website which helped to developed online strategy for Idea. Industry Analysis: Subscriber base Analysis: As per telecom regulatory authority of India report by October 2010 total subscriber data reached 742.12 million out of which wireless subscriber base reaches 706.69 with overall increase of 2.61% from last year.  [2]   As published latest performance indicator report for quarter April-June 2010 YOY growth is 48.73%  [3]   In rural India teledensity for wireless telephone subscribers is 33.0% where as in urban areas teledensity is 67.0% Top players in wireless telephone subscribers are Bharti, Reliance, Vodafone, Tata and Idea Idea is no.5 player contributes 10.76% to total Indian Telecom wireless industry. Average revenue Per User (ARPU) has dropped by 7% over the last quarter MOU for customers dropped to 2.2% as compared to last quarter results. Source: Telephone Regulatory Authority of India Press Release from May 2010 to October 2010 Reasons for growth in telecom services: Escalating telecom services with improving infrastructure. Introducing new and new service providers. Declining tariffs due to increase in competition to attract lots of customers. Reducing handset costs help in the growth of the industry. Company Analysis: Idea Cellular Limited (!DEA) is one of the leading mobile service provider in India with number of subscribers 74.2 million as on Sept,2010 . Idea is in 11 out of 22 service areas, covering ~80% of the national subscriber base.  [4]  . It is the one of the fastest growing mobile service in India. Idea offers number of services as per customer needs with some unique feature like-womens card for special need of woman (always want to talks more),youth card for young generation of India. Recently idea is awarded with 3G range in 11 major areas out of 22 in India with cover major revenues of Idea. Source: Telephone Regulatory Authority of India report as on 30.10.2010 Mission Statement: We will delight our customers while meeting their individual communication needs anytime anywhere. We survive because of our customers. Porters 5 Force Model(book detail)work required from allessays-incompleted Category Impact Cause Threat of New Entrants High Rules are set by TRAI for new entrants in telecommunication sector .And competition is increasing as new and new entrants are emerging in the market which will become a big challenge for Idea. Bargaining Power of Suppliers Low Cause of service based industry few suppliers are in the market and supplier lacks bargaining power is low. There is huge competition in the market for suppliers for hardware supplies (handsets) and software supplies (mobile software or operations) which makes the bargain power low for suppliers. Bargaining Power of Buyers High Increase of customer awareness for new offers from different brands and number of options available to them to choose the best for themselves, increase in competition make lots of options available to customers which increase the braining power of buyers. Substitutes Low VOIP, Wireless and satellites services have negligible effect on mobile phone operations as they can provide the connectivity when on the move and in turn act as substitute for mobile phones. It means threats from substitutes is low. Rivalry High High Price Competition, High agitate Rate and Promotional offers from competitors are very regular to attract the customers in this industry which gives high rivalry rate. SWOT Analysis: Competitor Analysis Mobile Industry is booming in India with new companies entering every year. Currently the pattern follows by Indian Telecommunication is having metro with highest presence of all major telecommunication companies followed by Circle A and B with presence of only major players and lowest Circle mainly rural areas where only govt support like BSNL operates. With this heavy competition companies are trying their best to find appropriate positions of distinguish their products. There are a few pan-national players like Idea while some are concentrated to particular areas. Idea main focus areas are voice and data traffic and unique VAS services which are primarily through prepaid talk time plans. The lack of brand loyalty among consumers letting competition stronger and stronger in the market. The major Competitors for Idea are: Bharti Airtel Reliance Vodafone Tata BSNL Segmentation: Idea cellular provides GSM mobile services in different regions across various circles. The consumer market for mobile services is majorly segmented as: Geography: Indian telecom industry is divided into 22 main circles and Idea operates in all sector offering different and customised services according to circle .for eg for Punjab circle it provide customised services as Punjab are users and same for other circles as per their requirements. Even there is distinguished between rural and urban area users. Idea mainly penetrates towards rural areas Demographic: Customers are segmented according to their ages and Idea offers mobile services accordingly to age and gender. Young customer between age 15-25 years require less cost and high usage where Idea offer young cards to these age group customers. Same for males and females segment they have different attitudes to use of mobile phones. Considering this Idea offer women cards where with low cost women can talk for long time. Behavioral: On the basis of user type customer can segmented corporate or individual .Idea offer special facilities for people belong to same organization On basis of usage rate customers can segmented as light (dont use mobile much), medium and heavy (use mobile very frequently) and Idea provide special benefits to such type of users. On basis of user status customers are segmented as first time users and regular brand loyal customers. Idea offers lots of different cards and benefits for first time user so that they become brand loyal and better and new offers to regular customers to maintain their brand loyalty. Benefits: Customers mainly classified on basis of their level of customization and the type of services they required. Few customers always prefer to have hassle free and simple plans mainly the old group and few customers always prefer regular customized plan accordingly to their requirements and usage timing. For some customer network and connectivity is more important rather than any plans and offers. Target Market: Idea follows on multi segment approach working on the demands of different segment areas. To target Youth or young people between the age 15 to 25 years, Idea started My-Gang Pre-Paid card on which the local group calls rate 10 paisa per minute and message one paisa per minute. To attract women Idea introduce Women card which provide offers like emergency calling, calling at the rate of 50/min from 2 p.m. to 4 p.m.(kitty party rates). Idea not only young and women customers but offers lots of customized products to provide to various different segmentation of people like lovers, business people, old age people, low income people Market Position and Branding: Brand Strategy: Innovate. Stimulate. Liberate.  [5]   The telecom industry is growing at a very rapid pace. As per the Ansoff Product (book details)- IDEA going along with the Market Development Strategy. Main focus of Idea is to target new markets for eg:rural area of India. Idea mobile provides affordable and reliable services with efficient and stable network in count to, innovative and customised products that set free customers from limitations of time The different ad campaigns based on An Idea can change your life (finally a ad series called what an idea sirji) mainly focused towards creating new ideas, raise awareness and provide solutions to social issues which brings the presence of Ideas network in depth everywhere across India. Yet to explain Marketing Mix: 1.Product Idea Cellular provides services like: Voice and SMS service: Idea offers voice and SMS services at very competitive prices to its customers. Starting with services in Andhra Pradesh and Madhya Pradesh, it has now expanded its network to all major circles. Value Added Services: To achieve customer loyalty Idea offer Value Added Services (VAS) major targets women, business people, and young people. Major VAS services includes: GPRS: Witht he increase in internet usage, Idea offer GPRS service to its customer where they use internet whenever they required on their mobile phones and even it offers customers to access mail with real time synchronization with mail server specially for business users. Idea Radio: Idea in collaboration with Radio to offer its customer radio services on mobile. Music Messaging: Cellular Jockey is service where you can send music SMS to your friends and loved one. Other Value Added Services: Other services include live TV streaming, easy billing option, payment by mobile of utility bills, travel booking etc. Wireless Internet: Idea provide wirless serives uder name of Idea net setter in form of plug and play which is simply a USB which require no extra installation to surf internet Strategy for next year: Following the traits, mobile market could reach maturity in next 5-6 years where then differentiation should base only on the services mobile companies provided. So for coming years Idea mobiles should concentrate more on urban market as well with new service offering as presently Idea is more concentrate to rural market.. The following could be some new features they should consider: Idea can come up with new and attractive plans like few years back they introduced caller tunes which really attracted people but at extra costs now in coming time they should provide these services as a part of basic packages. Like other countries they should tie up with mobile manufacturing companies to provide handset along with sim cards and packages. To invest more in rural market they should provide basic information like weather upates,news free of cost cause major of the rural India people depends upon farming. 2. Price: Pricing strategy and Implementation One of the main impact of increased competition is the price wars among companies which result to lower their prices (1paise per second), to survive in the market. Idea should also follow the same pricing strategy to remain in the market because customer who choose idea for low price will else move to other low price mobile service providers which is further aggravated by soon with introduction of MNP (mobile number portability) where customer dont require to change their number. However financial implications of pricing model will affect the overall profitability of company. This turn down is mainly determined by two factors: reduced tariff and customer is billed on per second rather than per minute because previously when a customer talked for 10 seconds he was charged for one minute but now if the customer calls for only 10 second then he will charged for 10 second only. These low levels of margins are not sustainable in the long term, where after some time they have to increase their prices to sustain in market. Although Idea can pick up on its profitability by reducing operating costs. Idea should try to focus on its major rural market by reducing prices and keep loyal to brand 3. Place: Objective: Idea Cellular operates in all 22 service areas/circles parts where more than 76% revenue comes from areas like Delhi, AP, Gujarat, MP, UP, Haryana, Kerala Source: The Telephone regulatory auhotirty of India Press release for subscriber base as on 30.10.2010 The medium of service distribution is as follows: My Idea and Idea Zone: The direct retail shops from Idea which provide all services from buying new connection to pay bills recharge topups, plan change, buying wirless services or idea products. These outlets are located within the city area to cover maximum users. Local Retailers: The authorised distributors of Idea services located anywhere in the city. They only provide services like new connections and recharge top ups but not deal in services special like lost SIM replacement, customer complaint handling etc. At some of these shops, there are facilities for bill payment and cheque drop box. Internet: The Company can also obtain all information from Idea website.Custmoers can also pay their bills, buy top ups. Strategy for next year: Setup more and more My Idea stores, and Idea Zones which help them to directly interact with the customers provide better solutions to theory requests. Open kiosk at important places for bill payment and complaint registrations. Because of India law for security norms, process for apllying new connection is still manual, Idea should try to ease the process to increase the customer experience. 4.Promotion: Objective Most of the mobile companies are providing almost same type of services with few modifications. In this case it is really important to position your brand as best as possible and for this the best idea is to promote the brand with best multimedia campaign and market communication. The objective of campaigns is to communicate the customer various new plans, their features, and promotions. Message and Creative strategy: Idea has developed the whole marketing communication around social issues. The use of brand name Idea in its tagline An Idea can change your life is well placed. It mainly follows two different strategies of creating brand awareness and creating and loyialty for brand purchase intention: Transformational appeal: To create brand awareness, they emphasize to stir up emotions that will motivate purchase especially in rural areas. For example: a 90-second advertisement, where a girl is denied to join the school because of non availability, Abhishek Bachchan who is the principal of the school comes up with idea of starting mobile classes. The students will gather around a mobile to learn the lessons and teachers communicate wirelessly. To make interest, they just showed only a 10 second teaser for first few days and after creating a curiosity among the audience they aired full 90 second commercial. Informational appeal: To create and facilitate brand purchase intention, idea designs campaigns which elaborate product attributes or benefits. In such kind of campaign major attributes like call rates or other benefits such as free talk-time or value added services are highlighted. To fulfil this end they go for product comparison ads (for example: to communicate the benefits of womens calling card they developed a campaign which depicts women from different backgrounds having different lifestyle using their Idea womens calling card to fulfil their different needs such as advice, security and beauty tips). To get the attention of the target audience, first half of the commercial is shot in a background of 1960s i.e. in retro environment. Communication Channels: Mass Media: Television: Idea follows a mass marketing strategy like all other brands because this medium has highest reach in the country. To communicate through this channel: Idea buys television slots from 10 sec to 90 sec in famous TV shows. The concept of advertisement is created by agency Lowe Lintas, Idea choose Abhishek Bachan as their brand ambassador. Idea also sponsors sports events such as that of IPL (became one of the sponsor of Mumbai Indians) which are broadcasted on the TV and watched by millions. Idea sponsors famous award functions and TV reality shows Idea Khataron Ke Khiladi- Part 2, Idea Bharat Ki Shaan on DD, Idea IIFA awards, Idea Filmfare Awards etc. which helps in improving brand image. Print Media: This is mainly used to highlight plans and offers. Whenever a new plan is launched, Idea give full page ads in the leading newspapers and on regular bases Idea give ads about different tariffs and plans. Billboards and Hoardings: Idea places its billboards and hoardings at several places in the city such as on a roadside near a traffic light or on highways. The design is customised according to the region. This helps the company in connecting with the diverse target audience at a local level. Tie up with IOC: Idea also tied up with Indian Oil Corporation to use their petrol pumps and gas agencies for branding and distribution of Idea sim cards and recharge vouchers. Online advertisement: Idea comes up with different campaigns on internet websites from time to time to interact and connect with large online youth community. Mobile advertisement: Idea runs several campaigns and contests on mobile to engage existing customers and reward them through monetary prize, thus, reinforcing the relation of Idea with the customer. 7 Cs of marketing: (book model in appendix) The website of Idea Cellular services is http://www.ideacellular.com/. The website analysis on the basis of 7 Cs of marketing is as follows: Contract: Idea website is divided into nine sections including Home, Prepaid, Postpaid, VAS and Roaming, Business offerings, Customer care, Blackberry, Wireless internet, investors. Website is not too complex and easy to understand even for a person who dont know much about using of internet sites for getting information and can pay online bills indicates that Ideas believe in simplicity for the sake of customers. Content: The content of website is quite useful and presents all the necessary information to customers as well as investors. It covers like company history, major events, press releases, company mission, values, products etc for everyone. From investors prospective it covers sharing holding pattern, Annual reports, presentations etc.Idea users can login for their personal account in website for check details, update them, paying bills etc. Overall it provides required the valuable information Construction: The website is user friendly and easy to use. Connectivity to different tabs is accessible on home page as well as individual tabs itself. All tabs/sections provide simple and direct meaning about their significance. Community: There are different types of communities which keep on entering the market to let people connect. Idea will let you to connect to facebook as well now. Presently people can part of Kaho whats your idea community. Customization: Presently Idea website does not let any customization of any products or plans. If user want any change in their mobile phone plans they have to visit Idea retail outlets The only option available is that people can register their themselves for new connections on available plans or edit their personal details. Communication: There is one common tab appear as a banner for all sections of website run five(presently) promotional advertisements which keep on changing about new plans, products, offers of the company. These advertisements are comparatively of short duration (few seconds).The website is not loud to support the Idea of simplicity. Commerce: The website provides current users to pay their bills,recharge their top ups and edit their personal details.